This is what I do at 1am in the morning. I troll Quora for interesting data. I discovered a string about public relations strategies for startup companies. The post suggested taking an OkCupid, OkTrends approach of “always keeping data fresh” since it recommends to constantly be coming up with new product, new features, new data after launch. OkCupid is an online dating site which produces a blog called OkTrends which reports on trends based on their users. And this data is always re-freshed with new insights, graphs and visuals. I personally don’t do online dating but most of my girlfriends do. And I respect that. It’s just another approach to dating. But here are two reasons why I personally prefer not to adopt that approach: (1) You cannot feel a person’s essence online (first impression/chemistry). So therefore it becomes a huge time-waster if you are interested in their online profile and then let down when you initially meet them in person. (2) People will embellish their personal profile when it comes to finding a date or a mate. Here is an OkTrends post based on user data which supports my second reason. So at the end of the day (at 1am in the morning), I would prefer mining for data than reading about some guy who says he is something he is not. Yes, people also lie in person; both men and women could lie regardless of whether they are looking online or offline but the first impression/chemistry qualifier is a more important starting point for me in this process of discovery. I would prefer to take the organic approach in the dating world and meet a live human being from the beginning. So call me a geek since I’d rather be trolling for data than trolling for dates online.