Lesson One: Why Social Media Experts are Idiots

This post is for the entrepreneur or aspiring one. Guy Kawasaki worked for Apple and Steve Jobs twice. He learned some things. He shares Twelve Lessons with you that he learned from Steve Jobs. Here is the YouTube video of that presentation which was given after Mr. Jobs’ passing. It’s about 47 minutes long. I will summarize each lesson in twelve entries or if you want to listen to its entirety here it is:

Lesson One: Mr. Kawasaki thinks that experts are clueless. Especially the “social media experts” or the “social media gurus.” If someone tells you that they are one of these, run the other way. Experts can’t help you. They are arrogant and will just tell you to do the better sameness. They are disconnected from customers. Steve Jobs did not listen to experts. In fact, experts listened to him. As entrepreneurs, you are supposed to figure it out for yourself. Social media has allowed you to get close to people and influencers very fast. Use it correctly and learn something.


Gov 2.0: Is San Francisco Behind New York City as the Leading Digital Economy?

I just read this article in Reset San Francisco which asserts that San Francisco is lagging behind New York City in the race to build an online infrastructure to encourage civic engagement and create jobs. Keep in mind that this article was published in May 2011 and I also believe the Reset team was started by a San Francisco politician. The purpose of this post then is to invite discussion and inspire thought for those who care about this city.

Embracing technology, this past spring New York City Mayor Michael Bloomberg had announced that QR codes would start appearing on construction permits in the city. So, if you’ve ever been wondering what they are building around the corner from your house or workplace, you could simply zap a code with your smart phone and get additional information. I guess that is what they call “transparency in government.” I would presume that this applies to any government project. For the past week, I have been constantly reminded of where my tax dollars are going in my neighborhood. It’s a noisy mess as they are installing new plumbing in the street. That’s great! New pipes! Awesome improvement! However, no QR code for me to access. Bah. So I simply asked one of the workers in the neon vests what was going on. One minute of Q & A. Perhaps QR codes are cool and efficient but inquiring with a human being and taking an organic approach could also be effective. You may also get non-official information not accessible through the code. So my point is this. Technology tools can save time and increase efficiency but nonetheless human to human engagement still produces quick and meaningful results. Perhaps the San Francisco government needs help with integrating online tools within their governance model but I’m constantly reminded of a deeper issue like the homeless problem. Could job creation in the digital economy be spurred if more profound societal problems were addressed and attempted to be eradicated first?

At the end of the day, I’m not concerned that New York City will “beat” San Francisco in the race to become the digital economy capitol of America. In fact, I’m not losing sleep over it. San Francisco is the hub of the Bay Area digital economy. Silicon Valley is still the global innovation center. The ECOSYSTEM is here. The talent and human capital that matter continue to be attracted to a life out West, in Northern California. The San Francisco Bay Area ~ there is nothing else like it on Planet Earth.

Celebrities in the Digital Age: Why James Bond Thinks the Kardashians are Idiots

In the upcoming January issue of British GQ magazine, Daniel Craig the latest James Bond incarnation will tell you why the Kardashians are lame. His Big Rant is about celebrities demanding privacy when they choose to sell out their privacy. (think back to Kim’s failed foray into marriage and her request for privacy.) To me it’s as simple as “If you don’t want the attention, then get off the stage.”

Regardless of whether you are a reality tv star or celebrity, is it possible to live privately in the digital age? Social networking sites are ubiquitous ~ Facebook, Twitter, LinkedIn and now Google+ permeate the Web. Technology is ubiquitous and I hardly know anyone who does not participate in online living. When was the last time you logged on? Can you imagine life without a smart phone and a computer? You can choose to remove yourself from participating in the online world but would that make you irrelevant?

The irony is that these non-private networks or online communities which can be built can also transform a nobody into somebody. Anybody can be somebody. Any human being can feel like they are a big deal. Let’s face it. People like recognition. Create a twitter profile, gain a massive following, become influential and you’re a star.

In the same vein that James Bond seems to perpetually be in his mid-thirties, creating an online persona presents an opportunity (and perhaps a danger) to create a fantasy. How do you distinguish a fact from an opinion, a self-labled journalist from an attention seeking fictional storyteller? Are opinions becoming construed as fact in the digital age? How many different truths are floating out there on the Internet?

I would add Daniel Craig’s Twitter handle here but I don’t know which one is real. There are also multiple James Bond Twitter handles.  In any case, the next James Bond movie “Skyfall” is scheduled for its United States release in November 2012.  Here are the worldwide release dates for globetrotters.