Lesson One: Why Social Media Experts are Idiots

This post is for the entrepreneur or aspiring one. Guy Kawasaki worked for Apple and Steve Jobs twice. He learned some things. He shares Twelve Lessons with you that he learned from Steve Jobs. Here is the YouTube video of that presentation which was given after Mr. Jobs’ passing. It’s about 47 minutes long. I will summarize each lesson in twelve entries or if you want to listen to its entirety here it is:

Lesson One: Mr. Kawasaki thinks that experts are clueless. Especially the “social media experts” or the “social media gurus.” If someone tells you that they are one of these, run the other way. Experts can’t help you. They are arrogant and will just tell you to do the better sameness. They are disconnected from customers. Steve Jobs did not listen to experts. In fact, experts listened to him. As entrepreneurs, you are supposed to figure it out for yourself. Social media has allowed you to get close to people and influencers very fast. Use it correctly and learn something.

StartUp San Francisco: A Winning Tradition Based on Six Concepts

I discovered this article on Twitter during my morning news run. It was written by Boston entrepreneur Jason Evanish about his visit to the Valley. The Valley collectively refers to Silicon Valley and San Francisco. He believes that there are six reasons why the Valley is the Center of the Universe and these beliefs resonate with my recent experiences in the space.

Here are his observations:

(1) Openness (#payitforward): There is a “How can I help?” attitude. Most recently, I experienced this kind of generosity at AngelHackSF, the SF Ruby on Rails community, WomenWhoCode (led by the fearless Sasha Laundy) and Women 2.0 events.

(2) Optimism: Anyone with a vision is encouraged. The energy of the startup community is contagious and this fosters an entrepreneurial environment. At the beginning of the journey, it’s the subjective feeling of hope that prevails over a revenue model or the analytical razzle dazzle.

(3) Culture: The Valley is competitive but also collaborative. The Valley attracts a lot of talent because of this kind of culture. Talent wars abound so companies must provide a great work culture in addition to a fun environment. Mr. Evanish remarks how he was impressed with his visit to San Francisco based Twilio.

(4) Evangelism: People are happy with work and life in the Valley. They want you to move here now. Mr. Evanish believes that there are three hubs in the Valley ecosystem: San Francisco, Palo Alto and Mountain View. My observation is that San Francisco is THE hub of the Valley ecosystem where the Peninsula (Palo Alto, Mountain View and Menlo Park) and the South Bay (Santa Clara, San Jose and Cupertino) are also important and complete the ecosystem. Facebook is moving to Menlo Park and Apple is Cupertino – they are in the ecosystem. The Valley is a regional ecosystem which offers a phenomenal lifestyle. One can live in San Francisco, work in Mountain View, enjoy the culture/nightlife of San Francisco during off hours, catch a music concert or lecture in Berkeley, take off to Tahoe for skiing, run off to Napa or Sonoma up in the Wine Country, drive down the coast to Big Sur to be on the water, etc. etc. etc. (you get the picture). Plenty of things to do. All the time.

(5) Weather: The Bay Area climate is more favorable than the East Coast. This has a tremendous impact on lifestyle. Thus far, at every tech event I have been to I have always met a transplant who said they left the East Coast because of the weather. They were tired of shoveling snow, or tired of not being able to go out, or tired of being unsatisfied with their heating system in their apartment. They just got tired.

(6) Omnipresence: Mr. Evanish thinks it’s “cool” to see a familiar tech company’s logo on a billboard. These billboards are ubiquitious in San Francisco (the “City”) and the rest of the Valley. Walk or bike in the City, or drive along 101 or 280 and it’s just not possible to not see one of these gigantic manifestations of a Brand. This concept of omnipresence is also similar to how technology is so relevant in our lives.

At the end of the day the Valley has created a Winning Tradition because of the people who inhabit it. There is a diverse group of individuals from all over the world who converge here with hopes and dreams to build something great that will impact humanity. And even if the dream is not realized, the experience of engaging within a vibrant talented community and building life long relationships contributes to the richness of the Tradition. It’s the dynamic human element that matters.

This post was based on an article from OnStartups.com and tweeted by Dharmesh Shah (@dharmesh) the founder of @HubSpot. Discover #inboundmarketing.